Of course this is something that I started to think about as soon as I started to do a bit of web design on the side. I have been able to make web pages since I was in high school, and before that I could do something to approximate a web page. However when you think about it, a web page is not really going to serve the purpose without getting people to look at it. Obviously there is an industry up to provide what they called SEO services, which means search engine optimization. You are selling things or you are providing services. That is something that people are going to be looking for in fact, if they are not then you are obviously in the wrong business. In this day and age the potential customer is going to take out a smart phone or some other type of device and perform a web search.
The trick is pretty obvious and it is the basis of Google’s entire business model ( a rather successful one at that ). They sell ads based on keywords. If someone is searching for a pizza, then they sell the ad for that keyword to one of the big pizza chains and the same goes for any other thing that can be sold. If you are the person selling to these people, then you have to think about how they are going to use the results. The big thing is that you have to be there, and by there I mean you have to be on that first batch of search results. If you are buried in the third or fourth page, then no one is going to dig that far. Of course the search engines are going to want the best results and they do not let people jiggle around with their results.